In 2006 El Paso got its first taste of 18-year-old Rihanna. She performed here at the Brut Sun Bowl during halftime when Oregon State beat the Missouri Tigers. Pon de Replay had been a hit for over a year and S.O.S. was the song the high school seniors were getting ready to, but she was nowhere near the success she would achieve in her lifetime.
In association with the Tony the Tiger Sun Bowl, Kellogg's and The Dick's Sporting Goods Foundation, NFL Hall of Fame running back LaDainian Tomlinson and Tony the Tiger himself announced a total donation of $500,000 to help give more middle school kids access to sports.