“You may have heard of Frank Ray; he’s an up and coming country music singer, but his old job is just a small part of his incredible story. He’s also using his music to honor his Latin roots to try to open some minds.”

And with those word the Today Show introduced America to New Mexico-born Frank Ray, a former Las Cruces police officer turned Country music singer, on Friday’s program (11/15).

The segment was part of the show’s Second Acts series, which spotlights people who have “pursued a dream after an already successful career” or “made a mid-life pivot towards their real passion.”

In Frank’s case, it was giving up his 10-year career in law enforcement to pursue his love of performing his music full-time after his wife encouraged him to follow his joy.

The piece is a one-on-one sit-down interview with co-host Natalie Morales and touches on both his career change, the accomplishments he’s made in just two short years, and being a Latino in Country music

The segment was filmed before his performance at the Las Cruces Music Festival this past October.

Frank Ray on Today Show 3rd Hour Nov. 15, 2019