How It Went Visiting The TikTok Famous Crumbl Cookies At Eastlake

Crumbl Cookies is now open at Eastlake Marketplace Center, bringing its large, gourmet cookies to El Paso, and I hit them up opening day - here's how it went.

Crumbl Cookies, the TikTok sensation with over 4.1 million followers, has opened its first sweet shop in El Paso at the new Eastlake Marketplace Center and plans to stay open every Friday and Saturday late through midnight.

Featuring over 150+ unique cookie flavors that rotate weekly served in their famous pink box, Crumbl Cookies has quickly grown to over 260 stores across 36 states, including El Paso.

Crumbl's rapid growth was thanks to the perfect storm of embracing social media during the pandemic, as people were satiating their desire for comfort food, catapulting the company nationally, which first opened in 2017 by two cousins from Utah.

Now Eastlakers and the rest of El Paso can get a taste of the famous cookies at their newest location in the Eastlake Marketplace Center, where people steadily came in one by one to get a taste of all the buzz opening day.

Once inside, at least a dozen Crumbl Cookies employees happily greeted everyone while making the cookies and taking orders. Meanwhile, the manager Steven Salazar, hustled to make sure everyone was on point.

There was a line when I got there, but it moved fast partly because you can order traditionally at the counter or choose to prepay at one of the two kiosks nearby.

I opted to prepay and selected my cookies on the screen for a total of $20 and change.

Less than five minutes later, my cookie 6-pack was ready. It included two flagship cookies and the weekend's selected cookie flavors.

Crumbl Cookies 6-Pack Selection

Cornbread drizzled with honey
Blue monster featuring Chips Ahoy
Peanut butter featuring Reese's pieces
German Chocolate Cake
Milk Chocolate Chip (Flagship cookie)
Vanilla sugar (Flagship cookie)

Apart from its wide variety of rotating made from scratch gourmet cookies, Crumbl Cookie also offers ice cream and always carries their famous milk chocolate and chilled sugar cookies available for delivery, pickup, catering, and takeout. (Takeout, curbside, and delivery begin on Wednesday, March 2, 2022.)

If you love cookies, stop in and welcome Crumbl Cookie to the neighborhood and pick up a box or two to share with the fam bam. And in case you're wondering, all the cookies were decadently delish, but that cornbread cookie with honey drizzled over it sealed it for me.