Hooters, the iconic sports bar chain, has recently closed several underperforming locations across the country, and Texas has been hit hard. Blaming difficult market conditions, Hooters has decided to shutter stores in Bryan, Wichita Falls, Seabrook, and McAllen. These closures are part of a broader trend impacting the 293-unit chain, which has been struggling to maintain its foothold in the casual dining scene.

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Local media reports confirm that Hooters has also closed locations in Lakeland, Florida; Louisville, Kentucky; and Manassas, Virginia. Texas news outlet Texoma reported that a whopping 40 Hooters locations have closed nationwide, citing restaurant employees as sources. Despite these setbacks, Hooters remains optimistic about its future.

In a recent statement, Hooters emphasized its resilience and relevance, pointing out that they’re still expanding with new restaurants in the U.S. and abroad. Plus, they’ve introduced a new line of frozen products for grocery stores, making it easier than ever to enjoy their famous wings at home.

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The closures in Texas highlight a significant challenge for Hooters as they navigate a shifting dining landscape. Since 2018, U.S. systemwide sales have dropped nearly 15%, and the domestic footprint has shrunk by 12%, according to Technomic data. Last year alone, the chain’s U.S. sales saw a meager increase of just 0.8%, leading to the closure of four more restaurants.

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As inflation rises and consumer habits change, legacy casual dining chains like Hooters are feeling the squeeze. With competitors like Red Lobster filing for bankruptcy and others like TGI Fridays and California Pizza Kitchen closing numerous locations, the entire industry is grappling with declining guest counts and tighter budgets.

So, while you might miss your local Hooters, rest assured the brand is still fighting to stay in the game. For now, grab some wings from their new frozen line and raise a toast to the good times!

Sources:

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