Disney has a real gift for marketing. First, they have the best catalog of animated movies, like, EVER. Cinderella, Snow White, Sleeping Beauty, Beauty and the Beast - you see what I mean. Well, it's not good enough for Disney to rest on their old school laurels, they came up with a new generation of characters to make their old movies relevant again. They came up the Disney Descendants series.

The Disney Descendants series catches up with the kids of evil Disney villains who have been banished to an island by the son of Disney princess Belle and Beast who have married and set up a kingdom and thrown all the evil villains and their offspring onto the Isle of the Lost.

Hey, it's Disney and they needed a new franchise.

Disney Descendants has been a hugely popular franchise and the latest installment of the franchise will be coming out soon. You can see Disney Descendants 3 on the Disney Channel on Friday, August 2 when it has it's worldwide debut.

Your kiddos can take part in the lead up hype to Disney Descendants 3. Cielo Vista Mall will be having a Descendants 3 event on Saturday, July 27. Kids children will get to participate in a variety of activities including a craft project to create their own personalized back-to-school pencil cases. They'll be able to take a photo in a custom photo booth, and participate in a variety of other exciting games. The event will kick off at 2 p.m. at the Center Court on the lower level of Cielo Vista Mall. If you want to get more information on the event, you can click here for Cielo Vista Mall's Facebook page.

WHAT: Disney Descendants 3 event
WHEN: Saturday, July 27, 2 - 4 p.m.
WHERE: Cielo Vista Mall
INFO: (915) 779-7071