Ladies, how many times a day do you think your breasts are stared at? If this hidden bra camera video is any indication, it’s A LOT. And it’s not just men sneaking a peek, either.

The funny social experiment is the work of Nestlé Fitness, who did it in the name of Breast Cancer Awareness Month. "Your breasts are checked out every day," reads a message at the end of the video. "So, when was the last time you checked your own?"

To be fair to the starers and not-so-subtle-oglers, the actor was strolling around London with her sexy pink bra barely covered up under a mostly un-zipped sweater. And if you put up a billboard, someone is going to read it!