A mall Santa in South Florida attempted to make a dramatic entrance by rappelling down from a walkway. Except, St. Nick’s arrival is foiled when his beard becomes hopelessly stuck in his climbing equipment. Ho! Ho! Uh-oh!

As Kris Kringle begins his descent, his fake beard gets snared and he dangles for several moments while trying to free himself. Awkward parent/kid conversations no doubt ensued.  Next time, use a sleigh instead, Santa.

Watch the not-so-jolly Elf below.

[via YouTube]

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