October is breast cancer awareness month. City partners and the Rio Grande Cancer Foundation are teaming up to host a free Pink pop-up event open to the community. 


Public Health officials encourage women of all ages to perform monthly breast self-exams and schedule regular mammograms in observance of Breast Cancer Awareness Month.

According to breastcancer.org, a woman’s risk of breast cancer nearly doubles if she has a first-degree relative such as a mother, sister, and daughter who has been diagnosed with breast cancer. In contrast, less than 15% of women with breast cancer have a family member diagnosed with it.

Early detection is key as breast cancer is sometimes only discovered after symptoms appear, but many women sometimes experience no symptoms at all. This is why the American Cancer Society strongly recommends getting regular screenings since it is the most reliable way to spot the early signs of breast cancer.

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While breast cancer screenings do not prevent breast cancer, they can help detect breast cancer early, making it is easier to treat. Early detection includes performing breast self-exams every month and scheduling regular clinical mammograms.

The City of El Paso Department of Public Health aims to reduce the number of deaths and new cases of breast cancer in the community and will be hosting a free pop-up event aimed at educating the public on the importance of breast cancer screenings, early detection, and reducing the rate of a breast cancer diagnosis.

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In partnership with the Rio Grande Cancer Foundation and other partners, the department's Medicaid Waiver Programs providing a Free Pink Pop-Up Event from 8 a.m. to 1 p.m. on Saturday, October 16, at 616 N. Virginia St.

The pop-up event will also offer free COVID-19 vaccines and free flu vaccines, and free mammograms (vouchers) to the first 200 attendees.

The Medicaid Waiver Program assists with providing free breast cancer screenings for women who are 50 to 74 years old:

  • Uninsured/Underinsured, Medicaid recipients 
  • Anyone who has not had a mammogram in the past two years 
  • To register for a free mammogram, call (915) 577-0100 to make an appointment.

This October, take a few minutes to schedule this most important breast health exam – because detecting breast cancer early is one of the foremost strategies for preventing breast cancer deaths.

For more information, visit EPHealth.com, click on the Medicaid Waiver Tab, or call 915-212-6644. 

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