NMSU announced a partnership with a New Mexico based Dry Point Distillers in which they’ll be releasing officially licensed whiskey bottles.  Sometime in the coming weeks, consumers can purchase Pistol Pete’s Six-Shooter whiskey, named after NMSU’s mascot.  Whether this particular whiskey is bought as a novelty item or for the quality of the spirit, each bottle will sold will help NMSU earn a bit of extra revenue.

This isn’t the university’s first foray into the adult beverage business.  They’ve already worked with companies on a signature ale and wine.  While other colleges have also released their own beer and wines, NMSU is believed to be the first institute of higher education in the country to license its own whiskey.

Even without the pandemic, funding for education has tailed off in some cases and this provides a fun (for those 21 and older of course) and innovative way to try and bring in additional revenue.  NMSU, UTEP and other “mid-major” colleges around the country are simply not generating the money from tickets and merchandise sales that they would in years past.  It’s often overlooked, but high-profile sports programs helps fund entire athletic programs in some cases and while the main goal of any university is to provide a quality education, these events are an important part of the college experience.

Times are funny right now and all available avenues to extra funds should be explored.  Hopefully, this particular venture is a win-win-win for NMSU, Dry Point Distillers, and whiskey connoisseurs.

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