As someone who helps promote social media accounts, it is really not as easy as you think.

Everyone is trying to get everyone's attention and gain followers. There are different tactics to help build an audience but sometimes, you need to join forces with other social media users to gain an audience.

This is my goal for Paydirt Pete's TikTok account. For those who do not know who Paydirt Pete is, he is The Univesity of Texas at El Paso's (UTEP) mascot.

As UTEP Miners, it is only appropriate to have a coal miner be the mascot. His look has changed drastically over the years, but his current design is beloved by many El Pasoans.

@paydirtpeteWhy we fight if we could be friends ##nofight ##mascot ##universitymascot ##miners ##paydirtpete ##utep ##universityoftexasatelpaso ##paydirtpeteutep♬ Hips Don't Lie (El Dorado World Tour Live) - Shakira

He is a perfect amount of cool without being creepy. Kids aren't afraid of him, so he also has that going for him.

@paydirtpete
I wanna hear your hands clap ##mascot ##universitymascot ##paydirtpete ##utep ##universityoftexasatelpaso ##paydirtpeteutep ##clapyourhands ##stunt
♬ original sound - Paydirt Pete

Armed with his pickaxe, Paydirt Pete is on TikTok ready to wow the world and promote the awesomeness of UTEP.

@paydirtpete##mascot ##universitymascot ##elpaso ##miners ##utep ##paydirtpete♬ original sound - Paydirt Pete

The El Paso community just needs to help push his existence on social media. He not only has a TikTok, he does have an Instagram that could also use some help with followers.

Our sister station 600 ESPN El Paso does have a beautiful relationship with UTEP and we hope other El Pasoans will jump on the Paydirt Pete bandwagon.

Plus, he could use some help to have students or fans teach him some new TikTok moves. He has the skills to cheer on a team, but those moves could use some work.

UTEP Football Could Not Keep Up with UTSA at Sun Bowl

The nationally ranked UTSA Roadrunners started fast and never allowed UTEP to get close. The Miners lost the game at the Sun Bowl 44-23 to drop their second straight contest and fall to 6-3 on the season.

UTEP vs. NMSU Battle of I-10 Gallery Recap

These photos were taken Saturday, August 28th, 2021 when UTEP defeated NMSU 30-3 in the annual Battle of I-10 at Aggie Memorial Stadium.