The INSANE Stats From Black Friday And Cyber Monday!

Cyber Monday 2024 was one for the books, smashing records and redefining how we shop. From sky-high mobile sales to the rise of AI shopping assistants, the numbers tell a story of how our holiday shopping habits are evolving. Adobe gave us the numbers, let’s break it down in a way that’s easy to digest:

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1. A $13.3 Billion Cyber Monday

• Shoppers spent a whopping $13.3 billion this Cyber Monday—up 7.3% from last year.
• The busiest time? Between 8 PM and 10 PM, when people spent $15.8 million every single minute.
• Big discounts helped:
  • Electronics: 30% off
  • Toys: 26% off
  • Clothes: 23% off

2. Shopping on Your Phone is the New Norm

• More than half of Cyber Monday’s sales (57%) came from mobile devices—an all-time high.
• Shoppers spent $7.6 billion from their phones, a 13% jump from last year.
• Just a few years ago in 2019, mobile shopping was only 33% of Cyber Monday sales.

3. Cyber Week’s Massive $41 Billion Haul

• The five days from Thanksgiving to Cyber Monday brought in $41.1 billion, up 8.2% from last year.
  • Thanksgiving Day: $6.1 billion
  • Black Friday: $10.8 billion
  • The weekend: $10.9 billion

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4. Chat Bots and Influencers Steal the Spotlight

• AI chat bots helped shoppers find deals and products, driving a 1,950% jump in traffic to online stores.
• Influencers played a huge role too, accounting for 20% of sales on Cyber Monday, up 6.8% from last year. Their posts are now six times more likely to turn viewers into buyers than regular social media content.

5. What Everyone Was Buying

• Toys were a big winner, with sales up 680% compared to October. Other hot categories included personal care, electronics, and clothing.
• Best-selling items:
  • Toys: LEGO sets, Disney collectibles, science kits.
  • Gaming gear: PlayStation 5, Zelda games, Mario Kart 8.
  • Tech: Laptops, smartwatches, Bluetooth speakers.

6. The Holiday Season is Off to a Strong Start

• Since November 1, shoppers have already spent $131.5 billion, a 9% increase from last year.
• By the end of the season, total spending is expected to hit $240.8 billion.

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Cyber Monday 2024 proved that holiday shopping is changing fast. More people are shopping on their phones, AI is becoming a real game-changer, and influencers are reshaping how we find deals. With deals continuing through December, there’s still time to snag a bargain!