Texas Billboard War of Words: New Mexico State Claps Back at UTEP
There's been another shot fired in the billboard war between neighboring rival schools New Mexico State University and the University of Texas at El Paso.
The two schools, which are separated by a state line and less than 40 miles, have been involved in an advertising skirmish that has seen them throw some good-natured but very public shade at each other via a billboard on a very busy street in the UTEP Miner’s hometown.
The Bickering Billboards Backstory
The war of words was instigated by the Las Cruces, New Mexico school who last fall put up a billboard on N. Mesa just down the street from the UTEP campus featuring a smiling young woman in a NM State t-shirt with the message, “You’d look better in crimson.”
The slam is a reference to the Aggies crimson and white school colors. UTEP’s colors are orange and white.
The Texas school retaliated in March with its own message on the backside of the billboard.
The rebuttable read, "Pick your future, not a color" and shows what is supposed to be the same young woman flashing the UTEP Miner pick axe school spirit hand sign behind her back.
Aggies Fire the Next Shot
Well, I guess the UTEP mic drop Aggie-tated NMSU because they just replaced the Miner's billboard with one that reads, “Your future is not a Miner decision.” LMFAO or L-A-M-E? We report, you decide.
Either way, your move, UTEP. But first let me get a refill on my popcorn.