Tis’ the season to be jolly… and apparently greedy too! Every holiday season Starbucks releases their special holiday edition drinks and every year they drop a special cool collectabgle item like mugs, cups, and other coffee related items. Well, their newest holiday collectiblecausing is causing major chaos across the country.

The Teddy Bear Cup is the latest craze. The adorable cup, featuring a cozy little bear in a holiday sweater, officially launched this week, and fans wasted no time camping out overnight to get their hands on one.

But here’s the twist: many Starbucks locations only received a handful, leaving fans empty-handed and fuming. Making for some viral moments caught on camera.

Courtesy: Quan Le for Unsplash
Courtesy: Quan Le for Unsplash
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Starbucks Locations sold out before the sun rised

In cities across the U.S., lines wrapped around Starbucks stores before doors even opened. Some customers said they waited five hours, only to find out their store got less than 10 cups total. Many were left asking: “Why release something this limited if everyone wants one?” The scarcity has turned the cup into an instant collector’s item and a resale goldmine. Online, people are already flipping the cups for $150 or more.

The hype turned heated when fights broke out at several Starbucks locations. Even El Paso wasn’t spared from the madness. El Paso's FitFam shared a video of a man and woman arguing over the last cup, sparking thousands of comments from shocked viewers.

COURTESY: Francisco De Frias
COURTESY: Francisco De Frias
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Why Is Everyone Obsessed With Starbucks Teddy Bear Cup

So what’s the deal with this cup? It’s cute, seasonal, and limited edition which basically the perfect storm for collectors and caffeine lovers alike.

Personally, I never really understand the hype behind these Starbucks collectible items, but to each their own I guess! If you missed out, don’t lose hope because Starbucks usually releases more holiday merch as the season goes on which means we can expect for viral Karen moments! Yikes.

Courtesy: Jasmin Schuler for Unsplash
Courtesy: Jasmin Schuler for Unsplash
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