El Paso’s Plaza Theatre Just Became Texas’ Highest-Grossing Venue

First it was Winterfest being crowned Newsweek's best Christmas market in the U.S. and now The Plaza Theater is getting some love and this time it’s from Billboard Magazine!

The historic Plaza Theater venue has once again earned global recognition, climbing higher on Billboard Magazine’s prestigious rankings in being named the highest-grossing theatre in Texas, ranking No. 1 statewide and No. 22 in the world among venues with a capacity of 2,500 seats or less.

Downtown El Paso is on a roll and honestly, it’s not surprising! Our city is growing and not only are locals feeling the positive growth, but tourists are starting to learn more about the amazing attractions El Paso has to offer throughout the year!

Read More: El Paso’s WinterFest Wins America’s Top Holiday Market

The Plaza Theatre in Downtown El Paso is officially having a main-character year 

The global ranking highlights another powerhouse year for The Plaza, fueled by a packed calendar of touring Broadway productions, concerts, comedy shows, and cultural performances that drew audiences from across the Borderland and beyond. From sold-out nights to unforgettable performances, The Plaza proved that big things really do happen on a historic downtown stage.

“This achievement is a testament to the momentum of El Paso’s arts and entertainment scene,” said Jose Garcia, President and CEO of Destination El Paso. “Ranking #1 in Texas and #22 in the world is proof that The Plaza Theatre is not just a local icon; it’s a global contender. We’re proud to continue delivering top-tier programming that elevates El Paso’s profile and enriches our community.”

The Plaza Theatre Is A Hub For Concerts, movie premiers and more!

Throughout the year, The Plaza Theatre hosted a dynamic mix of major touring Broadway shows, nationally recognized artists, beloved comedians, and culturally rich performances that celebrated the diversity and creativity of the region.

With this latest honor, The Plaza Theatre continues to shine as a symbol of El Paso’s growing influence on the global arts and entertainment stage. Proving once again that the Sun City knows how to put on a show.