Yes, the Belife Stick is a real apparatus that helps people take photos of their behind.

The gadget was created because the company, ON.com noticed that there was an increase of butt-selfies and felt there was a demand for the product.

The Belfie Stick features a bendable unique design that helps to capture the perfect angle and shot of your behind and it comes with a Bluetooth button and it’s made out of titanium steel, just in case you drop it.

If you’re thinking what a silly product this may be, think again, The Belfie Stick retails at $80 and it’s been sold out for months!

But you can still purchase one on their website for future delivery sometime this year.

Read some of their customer’s feedback below...