Wheaties, the Breakfast Of Champions, has been around since 1924, and here are some firsts...The first athlete to appear on a Wheaties box was baseball player Lou Gehrig. The first woman athlete to appear on a box of Wheaties was golfer Babe Zaharias. The first team was the 1987 World Series champion Minnesota Twins....and the athlete to appear the most times on a Wheaties box...Michael Jordan, a record 18 times..!!