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About Jack Key Kia

Mr. Jack Key has over 55 years of automobile experience and founded Jack Key Motor Company June 1, 1985. Along with him, he brought his son Kevin Key into the business within the same year and have both been very successful ever since.

Mr. Key built his company on the philosophy of “Customer is King” and “Service After the Sale” with the attempt to run an open door dealership, where customers tend to drop in from time to time even just to have a cup of coffee.

Mr. Key is a past president for the Las Cruces Chamber of Commerce and the New Mexico Automobile Dealers Association and has also constantly been involved in numerous organizations in New Mexico and West Texas supporting programs involving High Schools, Universities and even public services such as the Las Cruces Police Department.

Today, Mr. Key and son are the proud owners of five dealerships in three cities including Las Cruces, Alamogordo and Deming. Their line of brands include Nissan, Chrysler, Jeep, Dodge, Ram, Honda, Kia, Ford and Lincoln growing from 40 units to over 300 units per month in sales, becoming an industry and community leader in the Southern New Mexico and West Texas region. Over the years, Mr. Key has enjoyed how his employees have bloomed and grown along with the company and he now currently employs over 130 people in West Texas and Southern New Mexico

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