The UTEP Athletic Department launched a new marketing campaign for the 2017-18 season. "We Are Miners" will celebrate the school's rich history as well as people who are proud to call themselves Miners. Athletic officials along with head football coach Sean Kugler were present at the announcement, which includes merchandise now available at the UTEP Bookstore. "We Are Miners" will also be part of the branding message for UTEP's social media, posters, and schedule cards.

Steve Kaplowitz.

Another big change that fans will see this season is additional food items available on game days for football and basketball. Sodexo, UTEP's food service, offered a sneak peak at several items, featuring burgers, chicken sandwiches, hot dogs, and dessert items. Taking a page from the El Paso Chihuahuas, UTEP fans will be able to get supreme brisket nachos in an orange pick.

Steve Kaplowitz.
Steve Kaplowitz.
Steve Kaplowitz.
Steve Kaplowitz.

Fans will be allowed on the field after all five football home games. In addition, UTEP's "Fan Day" scheduled for Saturday, August 26th will include kids activities, meet and greets with coaches and players, as well as autographs. Season tickets start at $55 and are available by calling (915) 747-6150. Family packs for the five home games are $190, and include two adult and two youth season tickets.