Nike tweeted out a photo last night of the coin toss before the Ohio State University/Oregon game, and it immediately went viral because it was such an amazing photo. Or not.

This is the internet, people, and Nike is a huge corporation that doesn't do anything for free, including tweeting the now-iconic coin toss photo. The tweet was a completely staged ad because college players can't be in ads, either with or without their consent.

Dang internet.