I'm not quite sure who turned me on to this video but when I first saw it wasn't sure what to expect. Especially when the gorilla looks so darn real!

Although I totally dig the concept I'm not getting the whole gorilla / Phil Collins connection with Cadbury Dairy Milk? Is it chocolate is it milk? Is it a milk chocolate bar?

Advertising geniuses or not it makes you keep watching and hopefully you'll buy Cadbury anything!