Mystery of El Paso ‘So It’s Good’ Billboards Revealed

You know those "so it's good" billboards that have popping up all over town? The mysterious message won't be completed until next week, but I already know what it's going to say.

I know because I've been tipped off by some shadowy figure who has been sending me coffee cups on the down low with the exact wording on it as the billboards.

It started last week with the one pictured above, and yesterday a new one was dropped off. Now if you've spent any amount of time listening to Mike and Tricia Mornings then you know I love to ruin endings. I've gotten better about it, I now say "spoiler alert" before proceeding with potentially plot-revealing information. So if you don't want to know until you drive by the billboard sometime next week then ... SPOILER ALERT! ...  DON'T CLICK HERE!