JCPenney hopes to scalp the competition while contributing to a society of cleaner cut children with the company recently announcing plans to offer another round of free haircuts for children.

According to CEO Ron Johnson, beginning in November, J.C. Penney will offer kids from kindergarten through the sixth grade free haircuts every Sunday.

The campaign is a follow-up to JCPenney’s wildly successful free haircuts for back-to-school promotion. Some 1.6 million complimentary haircuts were doled out for that back in August.