You better go delete all those photos of coffee and cats. Instagram will soon update its terms of service to include the right to sell or use your photos without paying you.

"To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you."

Read the updated Instagram terms of use here. 

This means, although you still own the photos, Instagram will use them for other purposes, maybe ads, maybe dartboards. So what’s the best way to avoid this? Well, you’re opting in to a free service, so they call the shots. If you don’t want Instagram selling photos of yours, then you should delete your account. But, let’s be honest, no one wants to use the ten thousand photos you took of your shoes for any ads. After all, the previous terms of use meant everyone and anyone could see and steal your photos anyway. Why does it matter now?