PAULA DEEN'S 'I IS WHAT I IS' DECLARATION IS THE PUNCHLINE TO A RACIST JOKE?!: In her "Today" show interview the other day regarding racism allegations, PAULA DEEN defiantly told MATT LAUER, quote, "I is what I is and I'm not changing."

Well, it turns out her proclamation is actually the punch line to a racist joke. Of course, that has many on the World Wide Web of Celebrity Speculation wondering if Deen unwittingly put her foot in her mouth or if it’s just a coincidence. We Report, You Decide!

DEEN CONTINUES TO LOSE ENDORSEMENT DEALS: PAULA DEEN has lost even more endorsement deals in the wake of her recent scandal. Yesterday, QVC, Target, Home Depot and Novo Nordisk joined the parade of companies severing ties with her. Novo is the company Paula signed a deal with last year to hype their diabetes drug.

Target and Home Depot are going the route Wal-Mart went yesterday; which is once the merchandise their stores currently have on hand is sold out, they will not order any more. QVC said it's not working with Paula in the near future, but refused to call this a, quote, "forever decision." They said, quote, "People deserve second chances. And we always strive to do the right thing."

RUMOR CONFIRMED, BRUCE JENNER HAS INDEED GOTTEN HIS OWN PLACE: Yesterday we reported that Radar Online was claiming BRUCE JENNER had moved out of the Kardashian mansion and gotten his own place on the beach, away from KRIS and the rest of the family. Bruce was supposedly upset because, quote, “he was constantly being told to be quiet because of baby Nori” and because Kim was worried one of Bruce’s friends would try to nab a picture of the baby and sell it to the media.

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As it turned out, the not-always-reliable gossip site was right on the money this time. Kris herself confirmed the story -- but insisted, like El Paso, it's all good. Kris told "Access Hollywood", quote, "We got a place out at the beach for him to get away. It does get a little congested in that house."

On a related note ... Here's an amusing video of Kris and Kanye being approached by a paparazzo congratulating him on the birth of North West. Kanye, as you might have guessed, wasn't in the mood to talk, and just kept saying, "Don't talk to me." The amusing part is Kris who keeps making signs to the guy to stay quiet, like she didn't want him to say something dumb and set Kanye off. Sadly for us but luckily for him, he didn't say or do anything to make Kanye angry.

BADA BING, BADA BYE - JAMES GANDOLFINI LAID TO REST: Friends and family bid farewell to JAMES GANDOLFINI yesterday in Manhattan. The service was attended by several hundred mourners and many of Gandolfini's Sopranos co-stars including Edie Falco, Lorraine Bracco, Jamie-Lynn Sigler, Joe Pantoliano, Steve Buscemi and Michael Imperioli. The final remembrance came from Sopranos creator David Chase, who delivered his eulogy in the form of a letter to his late friend. Gandolfini passed away last week in Rome from an apparent heart attack. He was 51.

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SPLITSVILLE - POPULATION KAT VON D: KAT VON D ended her engagement the same way it began; via Twitter. Kat confirmed on the social media site her relationship with musician/deejay Deadmau5 is "indeed over." First, Kat tweeted, "Man, I'm a fool” followed minutes later with …