This video tutorial of Hairstylist Nicci Welsh, has gone viral by simply demonstrating how to create soft beach waves with one tool: a flat iron.

Welsh has received over half a million views in less than two weeks!

Nicci Welsh is hairstylist from Denmark who's created an ingenious way of using her flat iron to create a soft, natural wavy look she calls the "S Wave." This is the easiest most clever hair hack I’ve seen to date aside from Amy Heidemann’s (singer of Karmin) video of her curling method, which gives full and luscious volume.