El Paso Live and Dubow House Creative Services is proud to announce the inaugural El Paso Ice Cream Festival on Sunday, July 3rd at Cohen Stadium from 4pm-10pm. The family fun weekend will feature a huge variety of ice cream flavors to sample including brands such as Price’s, Ben & Jerry’s, Good Humor, Breyers and La Michoacana. Price’s Creameries will also host the Price’s Ice Cream Super Sampler area where guests will have access to build their own sundaes and taste test an assortment of flavors with their super sampler ticket.

Festivities throughout the day will include live music and entertainment. With play areas, jumping balloons and a variety of contests, including the Homemade Ice Cream Contest! And the evening will end with a boom! A huge fireworks display to commemorate the Fourth of July weekend! Mark your calendars and buy tickets now! Admission is $10 for adults and kids 12 and under are free!