Disney went out to a mall in New York to reveal their new ad campaign #Disneyside.

The Disney characters are standing behind an opaque window of a magic shop which is fittingly named ‘Umbra Penumbra’, which refers to parts of a shadow.

The characters are then seen interacting behind the window with unsuspecting mall shoppers who dance and play along with the Disney shadows.

Towards the end of the video, the doors open and all our favorite Disney characters step forward surprising shoppers and kids who greet them with gasps, hugs and smiles.

#Disneyside is a new ad campaign that encourages everyone to show their Disney side, whatever that may be to each individual.