Sorry, Simon Cowell and L.A. Reid. It’s Britney Spears and Demi Lovato who steal the spotlight in the new ‘X Factor‘ promo pics. These hot, sexy pop stars are turning heads in the latest images released by FOX promoting Season 2, which kicks off in September.

The addition of A-listers like Spears and Lovato to the judge’s panel is expected to send ratings up for the show, which struggled in its debut season.

Watch ‘X Factor’ Season 2 Promo