A handful of bikers started the toy run to brighten Christmas for needy El Paso kids. 32 years later, toys and funds are generated for thousands of children and it's one of the biggest spectacles of the year!


Registration begins at 9:00 am for independent riders, riding organizations, and clubs at International Truck Driving School, 141 Quinella, near Sunland Park Racetrack. Food and drink vendors will be on site. Remember, the time changes the night before.

The parade rolls at 11:15 a.m. under police escort through the Upper Valley, over Transmountain and on to Cohen Stadium. There, you’ll find door prizes, food, drinks, beer and live rock from Ruidoso's The Homegrown Boyz!  A big screen will be showing the Cowboys game as well.

  • Registration is $10 plus a new toy valued at $5 or more.
  • Kids 10 and under only need the toy.
  • Most peeps think of the little ones this time of year (ages toddler – 9 or so) but, please remember, there are underprivileged kids in The Borderland aged 10 – 17. Something to keep in mind when selecting your donation items.
El Paso Motorcycle Coalition

Last year the bikes stretched for miles, spanning Transmountain!  Seriously, as the first bikes rolled into Cohen, the bikes at the end of the parade were still on I-10!!

You don't HAVE to ride a motorcycle to participate!

If you just want to donate and hit the party, you can register at Cohen Stadium starting at 11:00am.  For more info, visit the El Paso Motorcycle Coalition facebook page or call 740 – 9991!